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Seeing Is Believing

Camera-phones bring business into focus with instant and cost-effective images.

This story appears in the July 2003 issue of Entrepreneur. Subscribe »

Say "cheese!" When one of Randy Sevcik's painting crews finishes a late-night job at Banana Republic or Wal-Mart, they snap pictures of their work on camera-phones and send the proof immediately off to the hiring company for billing. Sevcik, the founder, president and CEO of Chicago-based Maintenance Systems Inc., bought eight Sanyo 5300 camera-phones and signed on with Sprint PCS in January.

Sevcik may be a trailblazer using this new technology, but he won't be alone for long. Cliff Raskind, director of research firm Strategy Analytics' Global Wireless Practice, sees a solid future ahead for camera-phone use in growing businesses. "From an entrepreneurial standpoint, the great thing about this is that it can be used without extensive integration," he says.

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