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Required Reading

We've got your summer reading list--books to inspire you, from women entrepreneurs.

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This story appears in the July 2003 issue of Entrepreneur. Subscribe »

Despite busy schedules, successful women entrepreneurs know the benefits of making time to read books that affect their businesses in positive ways. Browsing at an airport while waiting for her flight, Theresa M. Welbourne, CEO of Ann Arbor, Michigan, technology and relationship management research firm eePulse Inc., found the book Whale Done (The Free Press) by Ken Blanchard.

After finishing the book, Welbourne, 46, thought about her team. "I realized we were not doing as good a job as we should be in appreciating our employees' efforts and reaching out to congratulate them on a job well-done." She gave a copy of the book to all her direct reports, requiring them to read it for their business planning process. When the management team presented the business planning results to the staff, "our employees appreciated that we not only went through financials, projections and plans, but also talked about the way we are communicating and managing the business."

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