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Radical Rendezvous

Bye-bye boring. You <I>can</I> plan a lively sales conference without breaking the bank.

This story appears in the July 2003 issue of Entrepreneur. Subscribe »

Eyes glassy, mouths agape, tongues lolling. No, you haven't stumbled into the mysterious diseases room at the Centers for Disease Control and Prevention, but rather an equally deadly environment-the tedious sales meeting. Another symptom? The presentation of 12,345 PowerPoint slides in a room with no windows.

For a sales rep, there aren't many more mind-numbing propositions than being pulled from the field to endure three days of sales meetings. But because sales conferences offer an excellent venue for reps to discuss a new product launch or simply to regroup and re-energize, there are many powerful reasons to plan a gathering. Says Chris Lytle, the author of The Accidental Salesperson (Amacom), "Getting together with people who sell the same things you do and face the same problems is eye-opening."

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