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Marketing Buzz 07/03

Using music to enhance sales; public speaking is an expensive way to advertise your business

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This story appears in the July 2003 issue of Entrepreneur. Subscribe »

Mood Music

We all know that music affects our mood, but can you use music to enhance sales?

  • Slow-tempo music encourages consumers to linger. So slow music is a great strategy for a gift shop or an apparel retailer, where the longer shoppers are in the store, the more they buy.
  • Fast music speeds your customers up. If you operate any type of fast-food restaurant, for example, you can actually encourage turnover with the pace of your music. So pump up the volume!

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