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Best of Both Worlds

Yes, it is possible to balance passionate creativity and no-nonsense business.

This story appears in the July 2003 issue of Entrepreneur. Subscribe »

You started your business because you were artistic and passionate and you didn't want to be bossed around. But now you realize that, even as an entrepreneur, you have to manage and boss yourself around--while still keeping those creative juices flowing.

Kevin D. Brewer, 31, founder of Creative Visions Integrated Marketing Concepts, knows how hard it can be to balance creativity and business. After 10 years in the media industry, he started his Clermont, Florida, firm in 2001 to produce everything from commercials and promotional videos to TV pilots and product demos.

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