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Mighty Mouse

Your store may not be a big, city-slicker business, but even a small-town shop can still get customers through its doors.

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This story appears in the July 2003 issue of Entrepreneur. Subscribe »

Q: I have a clothing store and hair salon business in a very small town. How can I get people to come through my doors and shop here? It seems that people would rather shop somewhere else, like in a big city, instead of saying they bought something from a small town.

Name withheld

A: We live in a small community of less than 2,000 people, so we see firsthand how people in businesses like yours get people in the door and make sales. As with big-city retail, location can be important. Being next to the town coffee shop means you'll be seen. But even without street traffic, small-town merchants can still get business.

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