Dollar Thrifty Automotive Group Launches Cobranding of Thrifty and Dollar

1 min read
Opinions expressed by Entrepreneur contributors are their own.

Tulsa, Oklahoma--Dollar Thrifty Automotive Group Inc. announced that franchisees of both the Thrifty Car Rental and Dollar Rent A Car brands may dual-franchise in selected smaller markets in which the company has decided not to operate corporately. Similar to Dollar Thrifty Automotive Group's own corporate stores, the dual-franchised stores will have the ability to share back office functions, maintenance and fleet between the two brands. All Thrifty Car Rental and Dollar Rent A Car customer "touch points" will be kept separate and served by brand-specific staff. -Thrifty Rent-A-Car System Inc.

More from Entrepreneur

David provides constructive insight to help businesses focus on their company growth, build brand awareness and know when and how to raise money.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.