Why You Need Word-Of-Mouth

It pays when customers speak highly of your business.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

People are much more likely to listen to the recommendation of a friend than to respond to a mass-market campaign. They tend to trust the opinions of their close friends and family. So viral marketing may not reach as many potential customers as a mass-market campaign, but the ones that it does reach are more likely to become customers.

Excerpted from 101 Internet Marketing Tips For Your Business

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.