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Give Customers What They Want

Even if your customer is in the wrong, make them think they're in the right--your bottom line will thank you for it.

This story appears in the July 2003 issue of Teen Startups.

(YoungBiz) - Claire Randall, now 17, started a home-based graphic design business in Galveston, Texas, when she was 12 after teaching herself to use the software and making her own business cards. After designing cards for several friends and then for a local seafood restaurant, Randall thought she had everything figured out. Then she made a mistake on a customer's order.

"I was working on a card for a gymnast," she recalls. "It was late and I didn't double-check the colors in the picture." When Randall delivered the order the next day, the gymnast took one look at the cards and started laughing. Why? The cartoon gymnast on the card appeared to be missing part of her leotard.

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