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Having trouble finding the ideal system for managing your customer relationships? We've got advice to get you moving in the right direction.

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This story appears in the August 2003 issue of Entrepreneur. Subscribe »

Let's take a quick pop quiz. CRM is a) customer relationship management, b) a type of software program, c) a philosophy and way of doing business, or d) all of the above.

If you chose "d," congratulations. Customer relationship management (CRM) isn't just a software package; it's a way of business life. We don't mean to sound like a new age guru, but it really helps to take a holistic approach to CRM if you expect to find success and avoid the pitfalls so many companies have experienced with it.

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