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Of One Mind

Keep employees by getting on the same page from the get-go.

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This story appears in the August 2003 issue of Entrepreneur. Subscribe »

You want to recruit and keep valuable employees-that's a given. Often, the key to doing that is making sure what you promise matches what employees think you promised.

In "Promises Made, Promises Broken: Employee Attraction and Retention in Small Businesses" (Journal of Small Business Management, October 2001), Jill Kickul found that poor attitude, lack of commitment to the firm and likelihood of leaving the company are often based on employee perceptions that employers have not fulfilled their promises.

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