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It Figures 08/03

Entrepreneurial personalities, 10 top cities for wireless Internet accessibility and more

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This story appears in the August 2003 issue of Entrepreneur. Subscribe »
18%

of the U.S. population speaks a language other than English at home, and they're four times more likely to make a purchase if your marketing message is in their native language.

SOURCE: U.S. Census Bureau

22%

of U.S. companies purchased goods and/or services via online auction in 2002.

SOURCE: Forrester Research, Institute for Supply Management

80%

of businesspeople believe e-mail is more valuable than the phone for business communication.

SOURCE: META Group Inc.

78%

of affluent Americans say money represents security to them.

72%

say it means independence.

SOURCE: Ipsos-Reid

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