It Figures 08/03

Entrepreneurial personalities, 10 top cities for wireless Internet accessibility and more
Magazine Contributor
1 min read

This story appears in the August 2003 issue of . Subscribe »

18%
of the U.S. population speaks a language other than English at home, and they're four times more likely to make a purchase if your marketing message is in their native language.
SOURCE: U.S. Census Bureau

22%
of U.S. companies purchased goods and/or services via online auction in 2002.
SOURCE: Forrester Research, Institute for Supply Management

80%
of businesspeople believe e-mail is more valuable than the phone for business communication.
SOURCE: META Group Inc.

78%
of affluent Americans say money represents security to them.
72%
say it means independence.
SOURCE: Ipsos-Reid

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