of the U.S. population speaks a language other than English at home, and they're four times more likely to make a purchase if your marketing message is in their native language.
SOURCE: U.S. Census Bureau
of U.S. companies purchased goods and/or services via online auction in 2002.
SOURCE: Forrester Research, Institute for Supply Management
of businesspeople believe e-mail is more valuable than the phone for business communication.
SOURCE: META Group Inc.
of affluent Americans say money represents security to them.
say it means independence.
This story appears in the August 2003 issue of Entrepreneur. Subscribe »