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Management Buzz 08/03

Evaluating your company's chances of getting on a "best of" list; putting your company under the microscope

This story appears in the August 2003 issue of Entrepreneur. Subscribe »

The "A" List

As the human resources manager for Spring Engineering and Manufacturing Corp. in Canton, Michigan, Kim Radeback had to find inexpensive ways to reward employees and bolster morale during a sales-flattening economic downturn. Her inspirations--such as "Twisted Thursdays," where staffers walked around giving out hot pretzels--did more than keep employees happy; they helped the company become one of the Detroit area's "101 Best and Brightest Companies to Work For" in the city's 2001 list.

Many local magazines and business associations are launching "best of" lists that emulate the highly publicized lists sponsored by national magazines. Though winning is the main appeal, there are other benefits to applying. Just filling out the application may reveal where your company is doing well and where it's falling short. Learning about the winners can help you size up your competition for the best local workers.

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