Marketing Buzz 08/03
Giving out free samples to attract more business
Worth a Try
For years, cosmetic companies have used sampling as a way to build their businesses. But have you ever thought about stealing this technique from their makeup bag?
Don't be afraid to offer a free sample, even in the service arena. Maureen Murphy, president of DirectEffectz, a direct-marketing consulting firm in San Diego, offers a free marketing audit. "It gives them a taste of what I can do for them," she explains. And Monika Meszaros of Sweet Reflections Inc., a custom-chocolate company in Carlsbad, California, distributes boxes of chocolates at networking events.