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Marketing Buzz 08/03

Giving out free samples to attract more business

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This story appears in the August 2003 issue of Entrepreneur. Subscribe »

Worth a Try

For years, cosmetic companies have used sampling as a way to build their businesses. But have you ever thought about stealing this technique from their makeup bag?

Don't be afraid to offer a free sample, even in the service arena. Maureen Murphy, president of DirectEffectz, a direct-marketing consulting firm in San Diego, offers a free marketing audit. "It gives them a taste of what I can do for them," she explains. And Monika Meszaros of Sweet Reflections Inc., a custom-chocolate company in Carlsbad, California, distributes boxes of chocolates at networking events.

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