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Pleasing one client pays off in the long run.

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This story appears in the August 2003 issue of Entrepreneur. Subscribe »

Chris Smith and Tony Miglini of Sugar Film Production in Dallas pride themselves on creating big-budget-quality projects on small budgets. So when a client, impressed with their previous project, requested they produce and direct a commercial for the national ad agency she had the account with, it was a shock.

But the move landed Sugar Film in an uneasy situation because the national ad agency usually chose directors themselves and weren't too happy about being told whom to work with. "The first meeting, everybody was having a territorial contest over who had what," says Smith, 31. He and Miglini, 32, started the second meeting by stating their commitment to make the best of it. Tensions eased, and both sides were able to work well together.

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