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Clothes-Minded

Fed up with traditional outfits, one mom takes baby clothes to a whole new level.

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This story appears in the August 2003 issue of Entrepreneur. Subscribe »

What: A line of one-piece baby clothing designed to look like multipiece outfits

Who: Jennifer Hughes of Liloebe LLC

Where: Traverse City, Michigan

When: Started in January 2002

Jennifer Hughes and her friends always loved the look of the cute baby clothes they received at baby showers. But when it came time to put the layers on-the shorts, the shirt and the overshirt-it hit home to Hughes, 36, how inconvenient the baby separates were. "I had tons of these outfits that were completely impractical," she explains.

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