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Less Is More

Believe it or not, setting your sights a little lower could be the key to marketing your new product.

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This story appears in the August 2003 issue of Entrepreneur. Subscribe »

The Entrepreneur: Melody Ross, 31, founder of Chatterbox Inc. in Eagle, Idaho

Product Description: Chatterbox produces a variety of products for scrapbook enthusiasts. Ross has written six self-published books, including: The Scrapbooker's Best Friend, which is full of quotes and poems to include in a scrapbook; and Scrapbooker's Instant Interviews, which helps scrapbookers elicit great stories from their subjects. Her first breakthrough product was the Journaling Genie, a collection of 28 creative journaling templates that make it easier to create an attractive scrapbook. She also sells coordinating papers, embellishments (such as scrapbook windows), tags, borders and specialty fasteners and has patents pending on several products.

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