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Back to Basics

Ex-dotcommers create new beginnings through low-tech businesses.

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This story appears in the September 2003 issue of Entrepreneur. Subscribe »

When Peter Rinnig was the art director for Lycos, he made a fine salary, got oodles of stock options and had a great time working on marketing projects, including designing a Lycos-sponsored NASCAR race car. After being laid off in 2001, he started QRST's LLC, a five-person T-shirt company in Somerville, Massachusetts, where he spends his days silk-screening shirts for clients like college students and banks.

Yet despite his descent from high-tech aristocracy to a low-tech garment industry job, Rinnig says he's thrilled with the switch. "I only have to answer to myself," says Rinnig, 39. "And I'm back to almost my Lycos salary--without stock options."

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