Survey Reveals Consumers Show Little Brand Loyalty for Fast Food

1 min read
Opinions expressed by Entrepreneur contributors are their own.

Horsham, Pennsylvania--Burger giants McDonald's and Burger King, which are among the biggest ad spenders in the fast-food segment, have a weaker base of loyal customers than other national chains that spend less on marketing, according to a new survey. When it comes to customer loyalty, Subway and Wendy's lead national quick-service chains, scoring consumer commitment levels of 12 percent and 10 percent respectively, according to a study conducted by TNS Intersearch, a market research firm. In contrast, 6 percent of consumers are committed to McDonald's and 4 percent to Burger King, the survey showed. -Nation's Restaurant News

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.