Marketing Buzz 09/03
Selling products related to a crisis
In Times of
If war is being waged and you happen to sell gas masks, how do you market without customers feeling like they're getting hosed?
Selling products related to a current crisis is a delicate task. "Remember to sell security vs. the product itself," says James C. Turner, a counter-terrorism expert and the author of Threat Assessment (The Haworth Press).
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