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Breakthrough Performance

Five stellar ways to steal the show from your competition

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This story appears in the September 2003 issue of Entrepreneur. Subscribe »

Whether you realize it or not, every time you close a deal, you're practicing breakthrough selling. A breakthrough is defined as any significant advance or development that removes a barrier to progress. Your goal for every sale, therefore, is to remove the barriers that your prospects place before you.

Breakthrough selling is not about performing outrageous stunts that will set you apart in the customer's mind. Instead, it's all about creating relationships-listening, qualifying and understanding your customers' needs better than anyone has before. Here are five proven strategies to do just that:

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