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Charted Territory

Candy crosses the border to open new doors.

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This story appears in the September 2003 issue of Entrepreneur. Subscribe »

After passing out samples of their Clodhoppers candy all day at the Wal-Mart Canada vendor show in Toronto, the co-founders of Krave's Candy Co. in Winnipeg, Manitoba, didn't bother to read the badge of a man who walked up to their booth. When he revealed he was Lee Scott, president and CEO of Wal-Mart USA, Chris Emery, 33, and Larry Finnson, 34, were stunned--but regained their composure and discussed opportunities with Scott.

After 400 U.S. Wal-Mart locations tested the product during the 2000 Christmas season, Clodhoppers could be found in all 2,700 stores by Christmas 2001, boosting Krave's sales by 40 percent.

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