Subscribe to Entrepreneur for $5

End of the Road?

Success isn't a destination; it's simply undertaking the journey.

This story appears in the September 2003 issue of Entrepreneur. Subscribe »

I once asked a chef who had been in business for more than 17 years to describe her greatest success. She had her own restaurant, owned a profitable delivery service and was developing a frozen-food line for local grocery stores. She smiled and replied: "I hope I never achieve success. I might lose my passion for discovering new ways to create great experiences for my customers."

Entrepreneurs are the world's true adventurers. Our goals are simple: to challenge ourselves, continually improve, achieve and then achieve some more. Our dreams keep growing and changing. We move forward with an unquenchable desire to make a difference in our lives and in the world.

Memorial Day Subscription Sale- Unlock this subscriber exclusive article and more for 20% off today.

Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.

Get a year subscription today for 20% off. Just use code SAVE20 at checkout.

Entrepreneur Editors' Picks