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End of the Road?

Success isn't a destination; it's simply undertaking the journey.

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This story appears in the September 2003 issue of Entrepreneur. Subscribe »

I once asked a chef who had been in business for more than 17 years to describe her greatest success. She had her own restaurant, owned a profitable delivery service and was developing a frozen-food line for local grocery stores. She smiled and replied: "I hope I never achieve success. I might lose my passion for discovering new ways to create great experiences for my customers."

Entrepreneurs are the world's true adventurers. Our goals are simple: to challenge ourselves, continually improve, achieve and then achieve some more. Our dreams keep growing and changing. We move forward with an unquenchable desire to make a difference in our lives and in the world.

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