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Global Appeal

Connecting the world with the push of a button

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This story appears in the September 2003 issue of Entrepreneur. Subscribe »

They say imitation is the sincerest form of flattery-and the clearest validation of a business idea. Nextel Communications' Direct Connect walkie-talkie service is doing so well that larger carriers want a piece of the premium-subscriber pie. Sprint PCS and Verizon Wireless are anxious to let everyone know they'll offer push-button phoning sometime this year, although they're hazy on the details. All carriers plan to have it by 2004.


Men use their cell phones

14%

more than women do.

SOURCE: Cingular Wireless

Meanwhile, Nextel's Direct Connect recently went nationwide, enabling a subscriber in Hawaii to push a button and hook up with a buddy in Maine. Originally limited to a caller's hometown, coverage has been gradually expanded with the strengthening of Motorola's iDEN network.

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