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Secrets to a Successful Site

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Web sites can economically and effectively serve a number of goals. Here are legitimate goals for a company Web site:

  • Advertising your products and services.
  • Selling your products and services directly to customers.
  • Referring customers to brick-and-mortar retailers of your products and services.
  • Obtaining information about customers and prospects.
  • Providing information to suppliers.
  • Recruiting employees.
  • Recruiting investors.
  • Trading referrals with other companies' Web sites.
  • Developing relationships with customers and prospects.
  • Providing more content than traditional print advertisements allow.
  • Establishing your company as technologically savvy.

Excerpted from Grow Your Business

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