Secrets to a Successful Site

Feature the right information, and visitors will get hooked every time.

Web sites can economically and effectively serve a number of goals. Here are legitimate goals for a company Web site:

  • Advertising your products and services.
  • Selling your products and services directly to customers.
  • Referring customers to brick-and-mortar retailers of your products and services.
  • Obtaining information about customers and prospects.
  • Providing information to suppliers.
  • Recruiting employees.
  • Recruiting investors.
  • Trading referrals with other companies' Web sites.
  • Developing relationships with customers and prospects.
  • Providing more content than traditional print advertisements allow.
  • Establishing your company as technologically savvy.

Excerpted from Grow Your Business