Partner for Marketing Purposes

Advertise your business in someone else's establishment.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Place-based, or ambient, advertising reaches prospects wherever they happen to be--preferably in the right environment to be receptive to your message. You can now reach consumers the way search engine Ask Jeeves did--by sticking its name on 15 million grocery store apples. Advertisers are putting their product names and logos on athletic stadium snack packs and on posters in nightclub bathrooms. It seems if there's an empty surface of any kind anywhere, there's a company selling ad space there.

But why pay an advertising fee when you can create your own place-based opportunity? The key is to find the right environment and to stretch your marketing dollars by getting other businesses to market with/for you. Here's a good example: If you have a pet, you probably spend some time in the veterinarian's office. Ever notice all the rack brochures and posters that contain helpful information supplied by the makers of pet foods and flea remedies? These companies are taking advantage of place-based advertising opportunities

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.