Polite Persistence Pays Off

The right approach will help you score appointments with busy prospects.

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1 min read
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Your prospects are busy people. They have many demands on their time. They don't always return calls when you want them to. Sometimes they "forget" to return calls. Don't get mad--and don't get even, either. Get focused. If they don't return your first call, wait an appropriate amount of time (anywhere from two to a day) and call again. If they don't return your second call, same drill. Same for the third and fourth calls.

Excerpted from Creative : Boost your B2B

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