RadioShack Launches Ad Campaign Aimed at Hispanic Customers

1 min read
Opinions expressed by Entrepreneur contributors are their own.

Fort Worth, Texas--RadioShack Corp. is launching an advertising campaign aimed at the U.S. Hispanic market as well as customers in Puerto Rico. The campaign, which consists of several new TV commercials, will air in Texas, California, Florida and Puerto Rico. The new commercials, filmed in Argentina, feature actor Lou Diamond Phillips, known for his role in the film La Bamba, and Mexican-born singer and actress Daniela Lujan. Phillips will appear in two of the new commercials and in another spot featuring RadioShack's "Big Sale" concept. Lujan will be featured in two other commercials. -San Antonio Business Journal

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.