Fresh Off Prototype's Success, Rubio's Eyes Chain's Upgrade

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Carlsbad, California--With three restaurants and one food court location sporting its new prototype design, Rubio's Fresh Mexican Grill is contemplating plans for a systemwide upgrade. As part of a significant rebranding strategy launched in 2002, Rubio's launched a new look to create a more upscale and compelling environment for its customers, including an open kitchen, strategically placed salsa bar and beachfront decor complete with a waterfall. The company has decided to use the prototype for all new stores and is currently evaluating the return on investment for upgrade on existing locations. -Nation's Restaurant News

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Entrepreneur Store scours the web for the newest software, gadgets & web services. Explore our giveaways, bundles, "Pay What You Want" deals & more.

Latest on Entrepreneur