Bojangles' Tones Down Image as it Cooks Up a New Strategy

1 min read
Opinions expressed by Entrepreneur contributors are their own.

Charlotte, North Carolina--On pace to turn its first profit in five years, fast-food chicken chain Bojangles' Restaurants Inc. is taking the next step in remaking the fast-food chain's image with a focus on softer colors and more contemporary architecture. A new wave of Bojangles' restaurants, debuting soon in Charlotte and Greensboro, North Carolina, is the first step in the transformation. The days of riverboats and electric reds and yellows are over, replaced by earth tones, understated signs and a special orange color blended just for Bojangles'. -Charlotte Business Journal

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Entrepreneur Store scours the web for the newest software, gadgets & web services. Explore our giveaways, bundles, "Pay What You Want" deals & more.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.