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Using the Kid Factor to Leverage Press Opportunities

Make the most of your teen status, and the press will be eating out of your hand.

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This story appears in the September 2003 issue of Teen Startups.

As we've discussed before, being young in the business world can help you and hurt you. One benefit that's often overlooked is the expansive press opportunities due to the novelty of a young person starting a business.

Teenagers in the media are usually shown involved in drug busts, burglaries, vandalism and other negative events. Because of that trend, editorial staff usually jump on the opportunity to highlight positive things teenagers are doing in their community. Indeed, the idea of a kid starting a business--especially a not-for-profit one--is eaten up by editorial staff.

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