Learning to live with the competitors you love to hate
Thinking about the war with Iraq got Michael D. Alter, senior vice president and founding member of SurePayroll in Skokie, Illinois, pondering the business lessons of conflict:
Do we need enemies in business? My company, SurePayroll, competes with ADP and Paychex, the No. 1 and No. 2 payroll companies in the country. SurePayroll is No. 6, having gotten there by driving in ADP and Paychex's blind spot: We cater exclusively to small businesses. ADP and Paychex probably don't think about SurePayroll too often, but I think about them all the time. Having an enemy motivates me. Our screen saver shows David (SurePayroll) using a slingshot to knock out two Goliaths (ADP and Paychex).
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