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Management Buzz 10/03

Rid your company of its jargon; why closing the last week of the year might be a smart idea

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This story appears in the October 2003 issue of Entrepreneur. Subscribe »

You Don't Say

Companies whose communications are clogged by jargon can make a clean sweep by running their documents through "Bullfighter." It's not software imported from Pamplona, but a jargon screener that runs in Windows 2000 and XP environments. It's offered free to the public by financial consulting firm Deloitte & Touche--for purely altruistic reasons: Its consultants were wasting so much time trimming consultant-ese from their work that they realized their antidote could help other companies, too.

Jargon offenders are those who are so immersed in their own world, they can't seem to say what they mean in plain English. That doesn't matter if they're only talking with each other, but it's lingual suicide if they can't convey expertise to clients, says Marcia Yudkin, a corporate writing coach in Goshen, Massachusetts.

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