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Close the Loop

If you're outsourcing projects right and left, make sure the information you need is rolling back to you.

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This story appears in the October 2003 issue of Entrepreneur. Subscribe »

The magic word for many entrepreneurs is "outsourcing." If you don't have the in-house talent to get something done, you outsource it. And today, you can outsource just about anything.

Sending projects, even whole departments, outside the company is working for Bibby Gignilliat, 43, and Shannan Bishop, 32, chefs and co-founders of Gourmet Gatherings, a San Francisco culinary entertainment company specializing in private cooking parties and corporate team-building dinners and events. They outsource everything but their recipes and menu. "We think of ourselves as conducting a symphony of specialists," Gignilliat says. "Outsourcing is key. It's the only way our company can grow."

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