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Winners' Circle

Lessons from sports superstars help you score business success.

This story appears in the October 2003 issue of Entrepreneur. Subscribe »

For years, Brandon Steiner, founder of sports marketing and sports collectibles company Steiner Sports, has been collecting success secrets from legendary figures in the world of sports. Here are some rules he lives by:

  • Find your inner drive to succeed. Successful people have a different attitude. Bob Feller, Hall of Fame hurler for the Cleveland Indians, says: "Kids playing baseball or any sport-or doing anything in life-must have self-discipline. You need to say no to a lot of frivolous things that waste your time. When you come [to] this earth, you're given so much time. You can throw it away or make good use of it. What you do with it is your legacy."
  • Stay nervous. Sandy Koufax once said, "Sometimes the most terrified people do the best work." The dominating pitcher of the early 1960s, Koufax was the youngest inductee into the Hall of Fame.

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