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Getting Noticed

Our franchisees can't be wallflowers if they expect to get the help they're entitled to from their franchisor.

This story appears in the October 2003 issue of Entrepreneur. Subscribe »

Jack and Diane* have had a tough time deciding whether to lease or own their new oil-change location and are about to start building on a piece of land. What have they learned so far about determining, and then insisting on, the level of assistance they deserve as franchisees?

Pragmatically speaking, franchise attorneys attempt to limit the scope of their franchisor clients' contractual obligations. The theory is that it's better to deliver more, not less, than you are contractually obligated to provide. If franchisors promise the moon and then don't deliver, an upset franchisee might have grounds for termination of the license or other legal remedies.

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