Good as Gold
One woman unearths a gem of a business by letting her customers create (and re-create) their own jewelry.
What: A "design your
own jewelry" store
Who: Lindsay Cain of Femmegems
Where: New York City
When: Started in November 2002
Nothing can take away the glow a woman gets when she sees that perfect piece of jewelry-nothing except for an exorbitant price tag, that is. But when customers come to Lindsay Cain's Femmegems store, they're able to bring in pictures of exquisite designer pieces and replicate them at a fraction of the original cost.
Continue reading this article -- and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!
3 months free with code ZENDESK
Presented by zendesk