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Good as Gold

One woman unearths a gem of a business by letting her customers create (and re-create) their own jewelry.

This story appears in the October 2003 issue of Entrepreneur. Subscribe »

What: A "design your own jewelry" store

Who: Lindsay Cain of Femmegems

Where: New York City

When: Started in November 2002

Nothing can take away the glow a woman gets when she sees that perfect piece of jewelry-nothing except for an exorbitant price tag, that is. But when customers come to Lindsay Cain's Femmegems store, they're able to bring in pictures of exquisite designer pieces and replicate them at a fraction of the original cost.

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