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A Wild Ride

The twists and turns of running your own business can throw you for a loop. Try these four tips to get back on track.

This story appears in the October 2003 issue of Entrepreneur. Subscribe »

"If I don't get one new customer today, I'm a failure." "I can't go to the movie; I have to update my Web site." "I don't have time to work out; it won't increase my sales." "If I fail at my own business, I'm worthless."

Over the course of my career, I've met business owners who literally are their businesses. Their identities and self-worth are so enmeshed with their business goals that a small failure can stop them in their tracks. Their personal and professional lives have collapsed into a singularly defined area that represents who they are.

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