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Friends in Need

Now you can find start-up support without ever leaving your computer.

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This story appears in the October 2003 issue of Start Up.

When Lilia Phleger Benjamin decided to start her own PR business, the digitElle Group, in 2000, she wanted to find mentors but was short on time. So instead of heading out the door to networking events, the Encinitas, California, entrepreneur logged on to the Internet, searching for online support groups.

"It was the best and fastest way to network," says Phleger Benjamin. "I found it was just as effective and more convenient than [offline groups]." E-mail discussion lists helped her get in touch with experienced and knowledgeable professionals, and online groups such as WebSanDiego.org helped Phleger Benjamin learn more about her industry.

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