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What's the Story?

A mom's quest to preserve her daughter's childhood memories turns into an entrepreneurial adventure.

This story appears in the October 2003 issue of Start Up.

Rachel Luke was a stay-at-home mom taking care of her 18-month-old daughter, Annie, when she wrote her first "book." Her inspiration? Like most proud parents, Luke, 30, wanted to do something special to preserve the moments of her daughter's first years. But nothing seemed right until she found a My Family Tales storybook kit through

The kits include a blank storybook, decorative paper and suggestions that help customers write, assemble and publish their own personalized books. My Family Tales even offers customers the option to have their books professionally edited, bound and published in multiple copies to give to family members. "I gave a book to my husband and another to Annie's grandparents as a gift," says Luke, who considered the books priceless family treasures-and a prime way to get into business. Luke has turned her passion for keepsakes into a part-time business by becoming a My Family Tales consultant. "I just didn't want to be done with it [after creating Annie's book]," she explains.

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