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I Spy Something Dyed . . .

Two sisters went undercover to investigate a possible franchise--and liked what they saw.

This story appears in the October 2003 issue of Start Up.

Sisters Sarah Weinman and Soraya Bandy have been running businesses together for 13 years, but this year, they decided to make the move from independent ownership to franchising. For three years, the pair operated FINAO (Failure Is Not an Option), a women's clothing manufacturer that required them to travel to Europe and Asia and work in New York, away from their New Jersey homes.

As mothers of two children each, Weinman, 32, and Bandy, 38, were looking for something closer to home. "When we had FINAO, it got to the point where my daughter was saying 'Mom, we really need you at home,'" Weinman says.

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