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The Power of One

Times are uncertain, but what else is new? It's up to you to dispel the doubt that's stopping you from starting a business.

This story appears in the October 2003 issue of Start Up.

I recently asked a group of budding entrepreneurs a simple question: "What is your greatest concern about the future of your business?" I was fairly certain the predominant answer would be "money" or "generating income."

However, it seems that today's entrepreneurial minds are packed with somewhat less tangible worries. Most responded with their fears about the uncertainty that tomorrow brings. Their minds were filled with "what ifs" about the economy, safety and terrorism. These concerns, which are beyond their control, were stopping them even before they got started.

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