Subscribe to Entrepreneur for $5
Subscribe

Shop the Competition

Don't just compare prices--evaluate how their sites handle online purchases.

Opinions expressed by Entrepreneur contributors are their own.

Fully explore competitors' Web sites, try to understand the rationale behind their formats and even test-drive their systems. For example, if a competitor has a shopping cart, run through the mechanics of what it's like to make an order using that cart; you can always cancel at the last minute. You may discover that your own site needs improvements.

Excerpted from 101 Internet Marketing Tips For Your Business

Entrepreneur Editors' Picks