Shop the Competition
Don't just compare prices--evaluate how their sites handle online purchases.
Fully explore competitors' Web sites, try to understand the rationale behind their formats and even test-drive their systems. For example, if a competitor has a shopping cart, run through the mechanics of what it's like to make an order using that cart; you can always cancel at the last minute. You may discover that your own site needs improvements.
Excerpted from 101 Internet Marketing Tips For Your Business
Entrepreneur Editors' Picks
-
These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion Industry
-
My 7-Year-Old Daughter Started Selling Eggs. Here's What She Taught Me About Running a Startup.
-
Why You Need to Become an Inclusive Leader (and How to Do It)
-
Career Transitions You Can Make in Your 40s and 50s
-
Billionaire Naveen Jain Is an Expert at Disrupting Fields He Has No Experience In. His Secret Sauce for Building Multi-Million Dollar Companies? 'You Have to Come as Naive.'
-
4 Principles to Develop Next-Level Leadership at Your Company
-
This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market
