How will sci-fi technology streamline your store sales?
From smart scanning devices that tally purchases as customersshop to payment systems that work from a watch pad or mobile phone,some retail technology sounds more like science fiction thanreality. But new developments are becoming more affordable forentrepreneurs.
- Systems integration andcustomization: Entry-level software applications, likethose by Celerant Technology Corp. (www.celerant.com),Kliger-Weiss Infosystems Inc. (www.kligerweiss.com), and off-the-shelfpackages like Retail ICE (www.camcommerce.com) or Retail Pro (www.retailpro.com),make it possible-and affordable-to link transactions withback-office functions like inventory and marketing, says BobAmster, principal at retail systems consulting firm RetailTechnology Group in Stamford, Connecticut.
Scott Langdoc, research director at Boston-based AMR ResearchInc., a technology research firm, agrees: "What used to be astand-alone cash register can now be the window to information[about] the entire customer purchasing experience and can extend tomarketing and merchandising programs for the entire store." Hesays capturing information about a customer's buying habitslets you customize offerings and loyalty incentives while choosingthe products, assortments and store layouts that work best.
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