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They Want You

ISPs woo smaller businesses with tailor-made online services.

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This story appears in the November 2003 issue of Entrepreneur. Subscribe »

The big online service providers know a good thing when they seeit. Announcing his company's first year of profitability thisspring, Rodrigo Sales, CEO of Vendio, said, "We are entering anew era in e-commerce- increasingly driven by smallerbusinesses and merchants."

The small- and midsize-business (SMB) sector has not sufferedwith the IT slump as much as megacorporations have. The SMB marketis also well-positioned to take advantage of services offeredonline that don't require investing in on-site hardware orsoftware. That's why companies including AOL, Covad, Microsoft,Vendio and Yahoo! are working hard to woo growing businesses with ahost of Internet services designed specifically for companies likeyours. Here's a closer look:

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