Erroneous e-Mail Subject Lines

Do you want your message opened? Then avoid these subject lines that trigger your readers' "delete" instincts.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Any message that comes in the subject line referring to sex, money, or reduced airfares can safely be avoided. The same is true for any messages that claim to offer vacation deals, tax relief, or miraculous cures. Other words that should be banished from subject lines are:

  • free
  • exclusive
  • first time
  • make money now
  • limited-time only
  • naked
  • incredible
  • adults only
  • a one-time offer
  • act now

Excerpted from 101 Internet Marketing Tips For Your Business

More from Entrepreneur

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.