Erroneous e-Mail Subject Lines

Do you want your message opened? Then avoid these subject lines that trigger your readers' "delete" instincts.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Any message that comes in the subject line referring to sex, money, or reduced airfares can safely be avoided. The same is true for any messages that claim to offer vacation deals, tax relief, or miraculous cures. Other words that should be banished from subject lines are:

  • free
  • exclusive
  • first time
  • make money now
  • limited-time only
  • naked
  • incredible
  • adults only
  • a one-time offer
  • act now

Excerpted from 101 Internet Marketing Tips For Your Business

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur