Full access to Entrepreneur for $5
Subscribe

Erroneous e-Mail Subject Lines

Do you want your message opened? Then avoid these subject lines that trigger your readers' "delete" instincts.

Opinions expressed by Entrepreneur contributors are their own.

Any message that comes in the subject line referring to sex, money, or reduced airfares can safely be avoided. The same is true for any messages that claim to offer vacation deals, tax relief, or miraculous cures. Other words that should be banished from subject lines are:

  • free
  • exclusive
  • first time
  • make money now
  • limited-time only
  • naked
  • incredible
  • adults only
  • a one-time offer
  • act now

Excerpted from 101 Internet Marketing Tips For Your Business