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The ROI Treatment

Get better results by creating an ROI model.

This story appears in the November 2003 issue of Entrepreneur. Subscribe »

Do you market your business on the Net? Stop! Before you invest more time or money, develop an ROI model based on these five steps to achieve greater success:

1. Research market demand. How do people search for your business online? Choose keywords that describe your products or services. Then check the popularity of these keywords by using Overture's Search Term Suggestion Tool or WordTracker. You'll see what related offers you could sell and which words to use in your marketing copy to relate to your audience better.

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