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Backward Thinking

A little reverse psychology was all these entrepreneurs needed to get cash for their business.

This story appears in the November 2003 issue of Entrepreneur. Subscribe »

Mason Gordon couldn't get his new sport, SlamBall, going without money. His sport idea combined the agility of basketball with the body contact of hockey and the excitement of extreme sports. "The original concept was to create a live-action human video game," says Gordon, 28, co-founder of SlamBall in Burbank, California.

But getting a new sport off the ground is a very high-capital proposition. So Gordon took the idea to his former boss, Mike Tollin of Tollin/Robbins Productions, a TV production company in the Los Angeles area. Tollin suggested pitching the sport- was not yet in existence- TV networks to get start-up funding.

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