Spilling the Beans?
Learn how to reveal just enough about your business idea to get the help you need.
Every entrepreneur I meet is somewhat reluctant to talk abouthis or her new business idea. Some are hesitant about being judgedor rejected, while others are shy. But all have one thing incommon: the fear that someone will steal or ridicule their ideas.As one entrepreneur told me, "It's a self-imposeddouble-edged sword. I want help, but I also don't want toreveal too much."
Successful entrepreneurs know they need to involve others toachieve success. If you want people to buy your product, they musthear about it. If you want to be mentioned in a newspaper article,reporters will need the facts about your business.
4th of July Subscription Sale - Unlock this subscriber exclusive article and more for 20% off today.
Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get 20% off an annual subscription today. Just use code SAVE20 at checkout.
Entrepreneur Editors' Picks
-
Tory Burch Built a Brand Around Empowering Women. Now Her Foundation Is Furthering Her Mission: 'How Do We as a Company Have a Positive Impact on Humanity?'
-
This Founder Had to Play College Basketball in Men's Shorts and Shoes, So She Launched an Athletic Clothing Company Named After the Now 50-Year-Old Title IX Act
-
Is Beyoncé's 'Break My Soul' the Theme Song of the Great Resignation?
-
You're Probably Falling for All of Amazon Prime Day's Psychological Sales Tactics. A Marketing Professor Reveals Them — and How You Can Actually Get the Best Deal.
-
Comedian Paul Virzi: 'If You're Not Authentic, You Have Nothing'
-
Struggling to Come Up With Creative Ideas? Try Doing This.
-
Picking a Winning Emerging Brand Is How You Get Rich in Franchising. Here's How to Spot One.
