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The Big Picture

The right licensing agreement can be the missing piece of the big-business puzzle.

This story appears in the November 2003 issue of Entrepreneur. Subscribe »

The Inventor:Marlene Carlson, 44, of Cokato,Minnesota

Product Description:Carlson's invention, Puzzle Toes, targets parents whose 3- to6-year-olds have trouble putting their shoes on the correct feet.Puzzle Toes are shoes that feature a picture of a dinosaur-theright shoe has the dinosaur's front half while the left shoehas the dinosaur's back half. When children line up thepicture, they know their shoes are on right. Licensed in 2002, theproduct sells in select Wal-Mart stores nationwide for a suggestedretail price of $12.97.

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